Welcome to the World of Marketing

"Welcome to the World of Marketing" is a great introduction chapter to the marketing around us and how marketing is everywhere all the time. I realized after reading this chapter that once a company gets HUGE there is no specific market, the world is their market. The two companies that came to my mind of this world marketing are McDonalds and Nike. I will only talk about Nike but these same concepts can be applied to McDonalds.
Nike has a large focus on "mass market." A mass market is where a company focuses on every possible customer in a market regardless of their special needs. Nike offers shoes of many different designs and types but Nike’s focus is on selling Nike as a brand. A specific ad might be advertising the new Nike Jordan basketball shoe but when people see the ad with the slogan, "Just Do It" Nike is really selling the idea that Nike shoes are made for everyone, to do what they want to do.
Nike's ads play on consumer emotions. When you see a printed ad or a video (such as the one attached)the ad makes you feel that the shoes make the athlete good. Since that shoe can make them good you want to buy those shoes so that you can become good. Nike holds a "market position" were Nike is the best shoe in the consumers mind because professionals wear that shoe that you want so badly.
There are even Nike customers who have "consumer addiction." I know students that will only wear Nike shoes and other people that collect Nike shoes and then resell them a few years down the road because some consumers will pay hundreds of dollars if not thousands of dollars on those retro shoes.
Overall Nike has a great "market mix." Nike shoes are a popular "product," the shoes are "priced" competitively with other shoes, the shoes are available at almost every mall and are offered online at hundreds of websites ("place"), and the "promotion" is seen everywhere from magazine ads to TV. ads to giant billboard signs. The marketing mix for Nike is very well put together and focuses on worldwide marketing.
This chapter has really opened my eyes to the marketing around us and how much this marketing is worth to a company.