Shapen the Focus

Have you ever thought about jeans and the different target markets that the many jean companies cover? There are many brands such as Levi, Apple Bottom, Seven, Diesel, Gap, True Religion, Carhartt, Dickie, Fubu, BKE, Abercrombie and many more. I am just looking at the "demographics" of the demographic age. I mean to break up who buy jeans by demographics but only for the demographic of Generation Y (age).
There are distinct groups such as gangsters (ethnic), red necks (income, occupation, or family structure), emo's (education or occupation), skater punks (education or occupation), and the popular white kids (ethnic or income.
The gangsters where brands such as Fubu, Apple Bottom and Rocawear. These brands have jeans that have big logos and flashy stitching all over them. They appeal to the gangster people who want to look mean.
Next you have the red neck kids who wear outdoor jeans that are made for blue collar working men such as Carhartt, Dickie, and Wrangler. These jeans are made to fit well and are durable for blue collar jobs. The people who like these jeans are all about being a tough, outdoor type of a person.
The emo group of people like tight fitting jeans such as Levi's. These jeans are supposed to be skin tight to make them look really skinny. The emo people want to look like punk rockers such as Blink 182 and Hawthorn Heights.
The skater punks have their own skateboard companies that make them jeans such as DC, Hurley, and Billabong. These jeans are supposed to be slightly baggy but comfortable to wear while skateboarding.
Finally you have the popular white kids who buy expensive and exclusive brands such as Seven, Diesel, and True Religion. These people want nice looking jeans with the special small logo stitch on the jeans so other people will know that they buy expensive jeans. This group of people even claims that the jeans have a magical fit and that's why they spend 100's of dollars on them.
After looking at jeans I realized that there are a lot of companies out there with very specific target markets. Looking at the jean companies I realized that there are even brands with a wider target market such as BKE and Gap who are worn by skaters, emo's, and popular white kids. Now I am not a jean expert so I don't know if it is better to have a more focused market or not but jeans are a pretty big industry!