Automobiles and the Service

What is a service but an intangible product. One of the most advertised services today is car maintenance. Many brands offer a warranty for so many miles or time whichever comes first. These companies such as Audi or Chevrolet offer a free maintenance of check up on the car for the first year for example. Really you aren't buying an object but you are really buying a sense of security that your car is of good quality. Other automobile makers such as Rolls Royce offer a warranty such as a drive train warranty or a basic warranty that the car will have no defects. This service is just a motivation or added value so that consumers are more willing to buy their car!