When I first think of innovation I think Steve Jobs. Who is Steve Jobs and how does he have to do with marketing product innovation. Steve Jobs is the Co-founder and CEO of Apple since 1976. Steve is the mastermind behind Apple who has innovated great products for the company such as the iPod and the iPhone. The iPod was a great product innovation because it is small, holds large volumes of music, and some of them can even shoot video. The only way innovative products are created are by innovative people.
The real question in my mind about the innovation of Apple is, "Is Apple dead in the water?" After Steve Jobs took an absence of leave for medical reasons Apple came out with no new innovative products or product updates. Since Steve Jobs came back new products such as the iPad and the video camera feature on the iPod have been developed. If Apple can't find another person with the power to lead Apple, Apple will have no future against technology giant Microsoft. With Steve Jobs Apple has hit an all time high market share of 10% while Microsoft holds 88.7%. My main point is that innovation is the key to a successful business especially in the technology industry. In my opinion Apple has little hope for a successful future.
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